Driply — Where Fashion, Commerce & Creativity Connect
Driply is a social commerce SaaS app that blends fashion, content, and community. It empowers shoppers to buy directly from videos, vendors to sell without friction, and creators to monetize their work—all in one seamless platform.
Birmingham, United Kingdom
2022
Social-Commerce
Problem Statement
The fashion commerce landscape is highly fragmented across platforms. Shoppers discover products on Instagram or TikTok but must leave the platform to purchase; vendors spend excessive time responding to repetitive DMs instead of driving sales; creators rely on agencies or third parties for monetization, often losing revenue and control. This disconnect creates inefficiencies, lack of trust, and unnecessary friction in the buying and selling process.
Solution
Designed Driply to unify discovery, shopping, and monetization in one platform. With shoppable videos, contract tools, and secure Paypal payments, it simplifies buying, selling, and earning—reducing fragmentation and building a trusted, fashion-driven ecosystem.
70%
Faster Purchase Flow
85%
Boost In User Trust
60%
Rise In Creator Earnings
Design Process
Research & Discovery – Studied social commerce trends and user pain points across platforms like Instagram, TikTok, and Depop.
Problem Definition – Identified core gaps: fragmented buyer journeys, vendor inefficiencies, and limited creator monetization options.
User Flows & IA – Mapped interactions for shoppers, vendors, and creators to ensure seamless onboarding and transactions.
Design System – Developed scalable UI components with modern typography, vibrant visuals, and mobile-first responsiveness.
Prototyping – Designed high-fidelity flows for shoppable videos, wardrobes, UGC marketplace, and vendor-creator contracts.
Iteration – Validated features with test users, refined navigation clarity, and optimized checkout flows for simplicity.
Conclusion
Driply bridges the gap between content, commerce, and community by providing a unified, user-centric platform for fashion commerce. Through streamlined design and secure integrations, it empowers shoppers, vendors, and creators to engage, transact, and grow without friction. The platform reflects how thoughtful design can transform fragmented digital experiences into cohesive ecosystems where creativity and commerce thrive together.